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Posts Tagged ‘ case study ’

Swagbucks vs. Google

  • May 3rd, 2010
  • Posted in Versus

Would you switch from Google or Bing if somebody paid you? Turns out this isn’t a hypothetical question anymore. Swagbucks, an online portal, lets you earn points by searching the web and trade them in for prizes. Sounds too good to be true. Is it? How do you get Swagbucks? The main way you earn points [ READ MORE ]

GPS Technology vs. Marketing

  • April 16th, 2010
  • Posted in Versus

Forgive me while I geek out a little bit. It’s not really a secret that I love following marketing trends, especially ones involving social media. Part of the reason I got an iPhone was so I could (finally) check out all the cool apps and tech I read about in Wired Magazine. I wanted to [ READ MORE ]

Malls vs. Internet

  • April 5th, 2010
  • Posted in Versus

I’ve never been into the group shopping experience. Sometimes it’s more fun to go with a friend, but if I know what I need I’d rather just run in and grab it. Unless I’m in a thrift store or record store where there’s a true sense of discovery, I’d rather just shop online. Over the [ READ MORE ]

Case Study: Technology vs. Freelancers

  • March 4th, 2010
  • Posted in Versus

As of Tuesday, the newspaper industry has one more thing to worry about. On March 2, the Supreme Court decided to reopen a 2005 settlement between freelance writers, online databases and print companies. The case is a class action lawsuit from writers who felt mistreated when media giants, including the New York Times and Reuters, published [ READ MORE ]

Case Study: Nike vs. Puma

  • February 2nd, 2010
  • Posted in Versus

(Note: As a part of my Marketing on the Internet course I will be writing several case studies about new media and technology in marketing. This is the first, comparing Nike and Puma’s shoe customization sites.) I feel like I should preface this by saying I’m not a shoe person and I’m definitely not a sneaker [ READ MORE ]