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Posts Tagged ‘ marketing ’

GPS Technology vs. Marketing

  • April 16th, 2010
  • Posted in Versus

Forgive me while I geek out a little bit. It’s not really a secret that I love following marketing trends, especially ones involving social media. Part of the reason I got an iPhone was so I could (finally) check out all the cool apps and tech I read about in Wired Magazine. I wanted to [ READ MORE ]

Malls vs. Internet

  • April 5th, 2010
  • Posted in Versus

I’ve never been into the group shopping experience. Sometimes it’s more fun to go with a friend, but if I know what I need I’d rather just run in and grab it. Unless I’m in a thrift store or record store where there’s a true sense of discovery, I’d rather just shop online. Over the [ READ MORE ]

Wait, My Record Sleeve Does What?

Ever wish your shoes would work out for you? Or your record cover could play you music? Never stop dreaming, because one of these just became real. GGRP Sound has designed an album cover that adapts into a makeshift record player. (I’m still waiting for someone to pick up on my first idea.) The cardboard sleeve [ READ MORE ]

My Crash Course in Exhibiting Art

There’s a reason my posts have been (extra) infrequent lately. While busy with animations, job applications, work and midterms, I was putting in countless hours for AAF’s National Student Advertising Competition last week. Integrated marketing communication majors at Ithaca College can enter the competition through a senior capstone course called Ad Lab. Ad Lab has a [ READ MORE ]

Case Study: Nike vs. Puma

  • February 2nd, 2010
  • Posted in Versus

(Note: As a part of my Marketing on the Internet course I will be writing several case studies about new media and technology in marketing. This is the first, comparing Nike and Puma’s shoe customization sites.) I feel like I should preface this by saying I’m not a shoe person and I’m definitely not a sneaker [ READ MORE ]